GI Tag of Kanchipuram Sarees | What Does It Mean?

For Centuries, Kanjivaram or Kanchipuram sarees have represented the Art, Culture, and Craftsmanship of the weavers in Kanchipuram Temple town of Tamil Nadu.  

In 2005 - 06, Kanchi Pattu or Kanjivaram Saree Craftsmanship acquired a much-needed legal shield as a GI tag (Geographical Indication tag).

What is GI Tag?

A GI tag is like an authorized stamp of authenticity for products connected to a specific place of origin.

GI tag ensures that only those items originating from that particular region made using traditional methods, can use the name.

For Kanjivaram sarees, GI tag assures that the kanchi pattu sarees are woven in and around Kanchipuram by local weavers using techniques passed down through generations.

This GI tag recognition for Kanjivaram sarees is not just a matter of pride; it is a lifeline for the weavers and a guard against imitations.

In a World flooded with machine-made fabrics, the GI tag stands as a guarantee of quality and tradition.

The Craft of Kanchipuram Sarees

If you have ever owned a Kanchipuram saree, you already know it is no ordinary piece of silk. Every Kanchi Pattu saree is a labor of love, requiring weeks to weave and featuring craftsmanship that is unique to this town.

Pure Silk and Zari

The silk used in Kanjivaram saree is sourced from Karnataka and the zari (Gold or Silver-coated Thread) comes from Surat. Together, these materials create sarees that are Rich, Heavy and designed to last for generations.

The hallmark of an original Kanchipuram saree lies in its contrasting border and pallu. These are often woven separately and joined with an interlocking technique called "korvai." This process ensures that the saree remains sturdy and long-lasting.

Motifs Inspired by Nature and Temples

Kanchipuram sarees feature Motifs inspired by Ancient Hindi Temples, Floral designs and Mythological Tales. These patterns are not only decorative but also a nod to the Kanchi Town's spiritual and cultural roots.

Why the GI Tag is Important

Before the GI tag was awarded for Kanjivaram sarees, saree market was flooded with counterfeit sarees.  

Many cheaply made sarees and passed off as Kanchipuram originals. This not only hurt the reputation of the Authentic sarees but also impacted the weavers' livelihoods.

The GI tag has helped change this by ensuring:

• Protection for Weavers: Weavers now have legal protection against imitation products. Their craftsmanship is acknowledged and rewarded fairly which allows them to preserve their age-old techniques.
• Assurance for Buyers: When you buy a silk saree with the GI tag, you can be confident that it is authentic, woven with Pure silk and zari.

How to Spot an Authentic Kanchipuram Saree

If you are planning to invest in a Kanchipuram saree, it is important to know how to identify the real ones. Here are some tips:

1. Look for the GI Tag Label: Genuine Kanchipuram sarees will come with a certified label that verifies their authenticity.
2. Feel the Weight: Authentic sarees are heavier because of the Pure silk and Zari.
3. Inspect the Weave: Check for the Korvai technique, where the body, border, and pallu are interlocked seamlessly.